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London, UK - 10th October 2025
Elemental Concept joins Applio Ventures’ SME Champion Scheme to drive alignment with UK PBS growth policy.
Elemental Concept is a London-headquartered global technology consultancy that has grown into a 120-strong team spanning the UK, India, Singapore, Thailand, New Zealand, and Germany. Working with clients from pre-revenue start-ups to multinationals exceeding $3 billion in turnover, Elemental Concept has established a reputation for multi-sector digital transformation, across health, financial services, retail and transport. Over the past three years, the firm’s major milestones include a £1.125 million growth capital investment from Pentland Capital, the acquisition of New Zealand-based consultancy Purple Shirt, the launch of a European entity in Germany, and the strengthening of its executive leadership teams.
Supporting Government Objectives for SME GrowthAmid the Government’s Professional and Business Services Industrial Strategy - backed by a record £150 million commitment to boost the competitiveness and export capacity of growth-stage SME consultancies - Elemental Concept stands out as a prime example of the kind of SME the strategy was designed to support. With a proven record of exporting its services across India and the wider Asia-Pacific region, the company has secured growth capital investment, executed strategic cross-border acquisitions, and continues to scale as a credible Big Four challenger in the global technology consulting sector. Elemental Concept embodies the spirit of the UK’s professional services growth agenda - a firm that merits recognition and engagement as part of the government’s broader drive to champion globally competitive British SMEs.
The professional services sector is one of the UK’s strongest export stories, but too many SMEs remain disconnected from the policy-making process. Elemental Concept embodies the kind of ambition, delivery, and international reach that the Industrial Strategy was designed to champion - a firm that not only delivers world-class consulting and technology solutions but also represents the best of British professional services entrepreneurship.
Ejaaz Patel, CEO, Applio Ventures
Engaging with Policy-MakersBy connecting high-potential professional-services firms with policy-makers, Applio Ventures’ Champion Scheme provides a platform for innovative UK firms to actively contribute to - and benefit from - national priorities around trade, innovation, and digital-service exports. As an SME Champion, Elemental Concept will share insights from its global growth journey while contributing to constructive dialogue around how UK SMEs can scale internationally and strengthen policy alignment - in a transparent, collaborative, and forward-looking way.
The UK's professional services sector punches well above its weight globally, but there's a gap between what innovative SMEs are doing and what gets heard in policy circles. Elemental Concept is exactly the kind of business the Industrial Strategy should be championing. We’re delivering serious consulting and technology solutions on the international stage, but doing it with a very human approach - representing the best of British professional services entrepreneurship.”
Bimal Shah, CEO, Elemental Concept
About Elemental ConceptElemental Concept is a global technology consultancy that helps organisations develop and transform their technology operations - from strategy and software development to AI, cybersecurity, and data science. The firm partners with clients ranging from British start-ups to global investment houses and enterprises.
elementalconcept.com
About Applio VenturesApplio Ventures is a UK-based policy research unit and venture-builder dedicated to advancing the professional-services industry. Through its SME Champion Scheme, it connects growth-minded service firms with policy-makers, promoting the role of UK professional services business development, exports and M&A.applioventures.co.uk
About Applio Ventures' Champion SchemeApplio Ventures’ SME Champion Scheme brings together a small group of high-performing UK-headquartered SME professional services firms to engage directly with policy-makers through content and events. By connecting growth-minded service firms with policy-makers, it aims to support the government’s industrial strategy focus on PBS growth, exports, innovation, and productivity, and pair those goals with SME firms' business development agendas.For enquiries, please contact us via email
